APEX: The manufacturer that is playing hard mode (and winning) in the world of Action Figures
If you're into collectibles, you've probably come across some APEX creation, even if you didn't know it. The Chinese brand has been standing out more and more in the action figure universe with a bold proposal: to deliver premium quality at a more affordable price than the market titans — and, look, they're doing a great job at this mission.
High quality and details that will make any collector sigh
APEX's differential is not only in its beautiful finishes. The manufacturer really invests in:
- Accurate painting with realistic effects
- Sculptures extremely faithful to the characters, whether from anime, games or original artists
- Elaborate bases that enhance the pose and presence of the piece
- And yes, durable materials (no cheap plastic that looks like bakery goodies)
They have a very strong influence on anime characters like Arknights , Girls' Frontline , Azur Lane and even some original IPs. And unlike certain manufacturers that are always pushing weird redesigns, APEX tends to respect the visual essence of the characters they represent.
Check out the details of this Remilia Scarlet action from Project Touhou made by APEX
And the price? Too honest for what it delivers.
It's no joke: compared to giant brands like Good Smile, Kotobukiya or Alter, APEX manages to keep prices low without sacrificing quality. Of course it's not “cheap”, but it's the kind of investment that's worth it — especially for those who want to start a collection or bring a unique figure to their shelf.
Is there a catch?
Look, like any company, APEX has its ups and downs. Some of the older figures had some finishing issues (like loose joints or parts that didn't fit together properly). But in the last few years they've made a huge leap forward in quality control.
Furthermore, p or being a Chinese brand, sometimes there is a delay in the arrival of figures in international resellers. But with the popularization and specialized stores (hi, Task?), this is no longer such a common problem.
Is it worth keeping an eye on?
Absolutely. APEX is proving that it is possible to compete with the giants by delivering what every geek loves: action figures with the soul of a work of art . And if it continues at this pace, I have no doubt that it will become one of the darlings of the global collecting community.
Here at the store, we only get things that we would also like to leave on our shelves. That's why we've put together an exclusive collection of APEX Action Figures that are ready to invade your setup or your geek display case.