APEX: The manufacturer that is playing hard mode (and winning) in the world of Action Figures
APEX: The Revolution in Action Figures – Affordable Premium Quality!
If you're into high-end collectibles, you've probably come across an APEX creation, even if you've never even realized it. The Chinese brand has been steadily gaining prominence in the action figure world with a bold proposition: delivering premium quality at a more affordable price than the market giants—and, look, they're succeeding in this mission.
High quality and details that will make any collector sigh
APEX's uniqueness isn't just its beautiful finishes. The manufacturer truly invests in:
- Accurate painting with realistic effects
- Sculptures extremely faithful to the characters, whether from anime, games or original artists
- Elaborate bases that enhance the pose and presence of the piece
- And yes, durable materials (no cheap plastic that looks like bakery goodies)
They have a strong influence on characters from anime like Arknights , Girls' Frontline , Azur Lane , and even some original IPs. And unlike some publishers who constantly push out weird redesigns, APEX tends to respect the visual essence of the characters they represent.
Check out the details of this Remilia Scarlet action from Project Touhou made by APEX
And the price? Too honest for what it delivers.
It's no joke: compared to giant brands like Good Smile, Kotobukiya, or Alter, APEX manages to keep prices low without sacrificing quality. Of course, it's not "cheap," but it's the kind of investment that's worth it—especially for those looking to start a collection or add a unique figure to their shelves.
Is there a catch?
Look, like every company, APEX has its ups and downs. Some older figures had certain finishing issues (like loose joints or parts that didn't fit together well). But in recent years, they've made a huge leap forward in quality control.
Additionally, because it's a Chinese brand, there's sometimes a delay in figurines arriving at international retailers. But with the popularity of specialized stores (hi, Task?), this isn't as common a problem anymore.
Is it worth keeping an eye on?
Absolutely. APEX is proving it's possible to compete with the giants by delivering what every geek loves: action figures with the soul of a work of art . And if it continues at this pace, I have no doubt it will become a favorite among the global collecting community.
Here at the store, we only stock things we'd also like to have on our shelves. That's why we've put together an exclusive collection of APEX Action Figures ready to invade your setup or geek display.